Privacy Policy

Last updated: 12 March 2025

1. Introduction
South Point Digital Media (Pty) Ltd (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website (https://southpointdigital.com) and services. It also outlines your rights under applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa, General Data Protection Regulation (GDPR) of the European Union (EU), and California Consumer Privacy Act (CCPA) of the United States (USA).

2. Information We Collect
We may collect and process the following types of personal information:

  • Contact Information: Name, email address, phone number, business name.
  • Usage Data: IP address, browser type, device information, referring URLs, and website interactions.
  • Cookies & Tracking Technologies: We use cookies and analytics tools to enhance user experience and improve our services.
  • Payment Information: If you purchase services, payment details are processed through secure third-party providers.

3. How We Use Your Information
We use your personal data for the following purposes:

  • To provide, improve, and personalize our services.
  • To communicate with you regarding inquiries, updates, or marketing (if opted in).
  • To comply with legal and regulatory obligations.
  • To analyze and improve website performance using cookies and analytics.

4. Legal Basis for Processing (GDPR Compliance)
Under GDPR, we process personal data based on the following lawful bases:

  • Consent: When you give explicit permission (e.g., subscribing to emails).
  • Contractual Necessity: When data is needed to provide our services.
  • Legal Obligation: When required by law.
  • Legitimate Interest: When processing is necessary for business operations, provided it does not override your rights.

5. Your Rights Under POPIA (South African Users)
If you are a South African resident , you have the right to:

  • Request access to your personal information.
  • Request correction or deletion of your data.
  • Object to the processing of your data.
  • File a complaint with the Information Regulator of South Africa.

To exercise these rights, contact us at [email protected].

6. Your Rights Under GDPR (EU Users)
If you are an EU resident, you have the right to:

  • Access, correct, or delete your personal data.
  • Object to or restrict data processing.
  • Request data portability.
  • Withdraw consent at any time.
  • Lodge a complaint with your local data protection authority.

For any requests, contact us at [email protected].

7. Your Rights Under CCPA (California Users)
If you are a California resident, you have the right to:

  • Know what personal data we collect and how it is used.
  • Request deletion of personal data.
  • Opt-out of the sale of personal information (we do not sell data).
  • Non-discrimination for exercising privacy rights.

You can exercise your rights by contacting us at [email protected].

8. Data Security & Retention
We implement appropriate security measures to protect your data from unauthorized access, alteration, or disclosure. We retain personal information only as long as necessary for business, legal, or regulatory purposes.

9. Third-Party Sharing
We do not sell or rent your personal data. However, we may share data with trusted third-party service providers (e.g., payment processors, analytics providers) to enhance our services. These providers must comply with strict data protection requirements.

10. Cookies & Tracking Technologies
We use cookies and tracking technologies to:

  • Improve website performance.
  • Analyze user behavior.
  • Provide personalized content.

You can manage your cookie preferences through your browser settings.

11. International Data Transfers
If we transfer data outside your country, we ensure it is protected under relevant data protection laws (e.g., EU Standard Contractual Clauses for GDPR compliance).

12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at [https://southpointdigital.com/privacy-policy].

13. Contact Us
For any privacy-related inquiries, you can contact us at:

Email: [email protected]